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Internet Marketing Strategies for Small Businesses

When it comes to effective Internet marketing practices & strategies, there is no such thing as a fixed formula for success. One cannot expect to generate the same result and achieve the same level of success in every venture they attempt. It is important that an Internet marketing plan is specifically tailored for the business and takes into account the unique challenges and requirements of the business.

Converting visitors into paying customers and boosting sales online requires a multi-channel, integrated and strategic Internet marketing approach. This is because you cannot expect to find all your potential customers in a single place online, nor can you expect them to use a single, specific keyword phrase when performing a search.  The truth is, search methods are unique to every individual and is expected to continually evolve over time.

More than just a financial expenditure, reaching your market, including potential customers is a matter of strategic Internet marketing planning. This means, an Internet marketing plan doesn’t have to be expensive in order to be effective.

Your Website as the Centerpiece of Your Internet Marketing Plan

A website plays a critical role in the success of all your Internet marketing efforts. Given its significance, it is quite astonishing to discover that 52% of small business owners do not own a website, according to a survey conducted by Yodle. For one, it is important that the site is mobile-optimised for better viewing on mobile devices. Obviously, more and more people access the Internet using their mobile devices these days.

According to a Google/Nielsen study that was recently completed, 59% of consumers visit a company’s website from their mobile phone or tablet. This puts greater emphasis on businesses ensuring they are able to provide a seamless browsing experience with clear call to action messages and excellent site functionality.

Whatever your type of business, people visit sites primarily to seek information or what is known as the exploration phase. At this stage, each page has less than a minute to engage and communicate with a website visitor.

Highly successful websites have the ability to prompt a customer to act, whether it’s to call, provide contact information or find a local retail branch, all of which ultimately drive sales online. To achieve and sustain online success, a solid, carefully tailored Internet marketing plan is vital.